3. Create Sign-up Form

Head to List & Segments tab -> Create Lists & Segments -> Create a List for the form submits to (it should be named “Subscribers” to easily distinguish from further Lists or Segments) -> Create List -> Create a signup form to add people to the list.

To create a form, you can either use a template from Klaviyo’s Form Library or start from scratch. Once you choose your base template, add, or edit the form’s fields based on your preference.

+ In most cases, you will decide which elements you will use in the form, which kinds of information you would like to collect from customers via the form.

+ However, for the form that used to collect new subscribers, here is the few things should be noticed:

o Regarding Targeting & Behavior, the form should only show when visitor is exiting the page (can be found in the Display Timing) and show again 60 days after closing (can be found in Display Frequency). For more detailed, you can refer to the Email Content Worksheet that is accompanied along with this Guide.

- Refer to this article for further understanding input blocks.

- Once your form is ready to share, click Publish. To enable the form, copy & paste the snippet code onto the site. Note: The Install Code Snippet button will only appear if you have created at least one form.